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Research papers

Researching the process of change

The paper sets out the broad processes involved in globalisation especially in the communications and media domains. While there are global changes happening there remain massive disparities in uptake and availability between markets. Equally ...

Catalogue: New Monograph Series Vol. 7: Better Research For Better Media Decisions
Authors: Michael Svennevig, Matt Houltham, Robert Towler, Julie Firmstone, Robin Brown
August 1, 1999
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Citation

Svennevig, Houltham, Towler, Firmstone and Brown (1999a, August 01). Researching the process of change. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/researching-the-process-of-change-5496


Research papers

Researching the process of change

The paper sets out the broad processes involved in globalisation, especially in the communications and media domains. While there are global changes happening, there remain massive disparities in uptake and availability between markets. Equally,...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Michael Svennevig, Robin Brown, Matt Houltham, Robert Towler, Julie Firmstone
October 20, 1998
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Citation

Svennevig, Brown, Houltham, Towler and Firmstone (1998a, October 20). Researching the process of change. ANA - ESOMAR. Retrieved May 04, 2024, from


https://ana.esomar.org/documents/researching-the-process-of-change